The internet has changed how we communicate, shop, learn, and entertain. It has also changed how businesses market themselves to their potential and existing customers. In today's digital age, internet marketing is essential for any business that wants to succeed and grow.
But what is internet marketing, and how does it work? How is it transforming Canadian businesses and helping them achieve their goals?
In this blog post, we will answer these questions and more. We will explore the rise of Internet marketing in Canada, present some transformation case studies, and discuss the key Internet marketing services that are making a difference. Let's get started!
The Rise of Internet Marketing in Canada
Internet marketing has been growing rapidly in Canada over the past decade. According to Statistics Canada, the number of businesses using Internet marketing increased from 36.9% in 2012 to 51.2% in 2017. The total spending on internet advertising in Canada reached $8.8 billion in 2019, surpassing TV advertising for the first time.
There are many reasons why internet marketing is becoming more popular and effective in Canada. Some of them are:
The increasing internet penetration and usage among Canadians. According to the Canadian Internet Registration Authority (CIRA), 92% of Canadians are online and spend an average of 43.5 hours per month online.
The growing popularity of mobile devices and social media among Canadians. According to CIRA, 74% of Canadians access the internet through their smartphones, and 67% use social media platforms.
The changing consumer behavior and expectations among Canadians. According to Google, 87% of Canadian consumers research online before purchasing, and 76% expect businesses to have a website.
The availability of various Internet marketing tools and platforms that makes it easier and cheaper for businesses to reach their target audiences online.
Case Studies of Digital Marketing Canada Transformation
Shopify is a leading e-commerce platform that allows anyone to create an online store and sell their products. Shopify was founded in Ottawa in 2004 and has since grown to become one of the most successful Canadian tech companies.
Shopify used internet marketing to attract millions of merchants worldwide and generate billions of dollars in revenue. Some of the internet marketing strategies that Shopify uses include SEO, content marketing, social media marketing, email marketing, and influencer marketing.
Lush is a cosmetics company that produces handmade products with natural ingredients. Lush was founded in Vancouver in 1996 and has since expanded to over 900 stores worldwide.
Lush used internet marketing to build a loyal fan base and a strong brand identity. Lush's internet marketing strategies include website design, video marketing, social media marketing, email marketing, and online community building.
SkipTheDishes is an online food delivery service that connects customers with local restaurants. SkipTheDishes was founded in Saskatoon in 2012 and has since grown to become one of Canada's largest food delivery platforms.
SkipTheDishes used internet marketing to increase its brand awareness and customer base. Some of the internet marketing strategies that SkipTheDishes used include PPC advertising, SEO, content marketing, social media marketing, and email marketing.
Key Internet Marketing Services
As we have seen from the case studies above, many types of Internet marketing services can help businesses achieve their online goals. Some of the key Internet marketing services that are making a difference are:
PPC
PPC stands for pay-per-click advertising, and it is the process of placing ads on search engines or other websites that charge a fee every time someone clicks on them. PPC helps businesses generate more targeted traffic from people interested in their offers or solutions.
Content Marketing
Content marketing creates and distributes valuable, relevant, and engaging content that attracts and retains a clearly defined audience. Content marketing helps businesses educate their prospects, build trust and credibility, and drive conversions.
Social Media Marketing
Social media marketing uses platforms like Facebook, Twitter, Instagram, or LinkedIn to connect with potential customers. Social media marketing helps businesses increase brand awareness, reach new audiences, and foster relationships.
Email Marketing
Email marketing is sending emails to a list of subscribers who have opted in to receive communications from a business. Email marketing helps businesses nurture leads, increase loyalty, and boost sales.
How to Choose an Internet Marketing Service Provider
Internet marketing can be a powerful tool for any business that wants to transform and grow online. However, internet marketing can also be complex and challenging, especially for small and medium-sized businesses that may not have the time, resources, or expertise to do it themselves. That's why many businesses hire an internet marketing service provider to help them with their online marketing needs.
Internet marketing is transforming Canadian businesses and helping them achieve growth and success online. Internet marketing can help businesses increase brand awareness, generate leads, drive more traffic, and convert customers.
However, internet marketing can also be challenging and complex, especially for small and medium-sized businesses that may not have the time, resources, or expertise to do it themselves. That's why many businesses hire an internet marketing service provider to help them with their online marketing needs.
Take Your Business to New Heights of Online Marketing with Target Genius — Contact Us Today
If you are looking for an internet marketing service provider to help you transform your business online, look no further than Target Genius. Target Genius is more than just a search engine. Target Genius is also a leading internet marketing service provider that offers a range of services, such as SEO, PPC, content marketing, social media marketing, email marketing, and more.
Target Genius has helped thousands of Canadian businesses grow and thrive online. Target Genius has the experience, expertise, and tools to help you achieve your online marketing goals. Whether you want to increase your visibility on search engines, reach new audiences on social media, create engaging content for your website or blog, or send effective emails to your subscribers, Target Genius can help you do it all.
Contact us today for a free consultation and quote. Let us show you how Target Genius can transform your business online.
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